Jossue Alcalá

Professional summary

Professional experience

1. Founder / Shopify App & SaaS Product Developer · Bloqio

   Mar 2026 – Present · Own venture

   Designed and developed digital products focused on e-commerce, CRO, and commercial website creation for merchants and small businesses. Developed Shopify apps with a CRO focus, including promotional top bars, sticky add-to-cart, quantity picker, variant synchronization, sold-out states, and contextual visibility by page or device. Implemented Theme App Extensions and App Embeds with Shopify CLI, Liquid, HTML, CSS, JavaScript, GitHub, and Railway. Built Bloqio Builder, a web SaaS for creating digital storefronts with templates, editable sections, responsive preview, authentication, and publishing flow using React, TypeScript, Vite, Zustand, GitHub, and Railway. Defined functional architecture, UI components, editing logic, plan structure, QA criteria, and technical documentation to keep product, design, and development consistent.

2. E-commerce Growth & Shopify Optimization Specialist · DUMO / WU Nutrition

   Nov 2025 – Present

   Developed and implemented Shopify optimizations to improve the shopping experience, commercial clarity, and conversion in e-commerce storefronts. Built components and customizations with Shopify Liquid, HTML, CSS, and JavaScript for product pages, collection pages, trust modules, FAQs, badges, navigation, and promotional elements. Optimized shopping journeys, search, visual structure, and commercial messages with a mobile-first and CRO-focused approach. Connected insights from GA4, Shopify, Search Console, and Looker Studio with concrete improvements in UX, content, navigation, and funnel performance. Aligned acquisition and remarketing campaigns with landing pages and more consistent shopping journeys to improve commercial efficiency.

3. WordPress Mid Developer · Corporativo IMT / TDI

   Mar 2025 – Nov 2025

   Designed and developed 3 WordPress websites using Elementor Pro, HTML, CSS, JavaScript, and PHP, creating custom sections and manageable structures for corporate brands. Developed internal tools, including a patient case status portal for Top Health, focused on improving access to information and operational tracking. Created digital catalogs for Ortopedisalud, structuring navigation, commercial content, and product presentation to improve consultation and offer communication. Implemented a real-time events calendar with a user registration flow, improving the management and access to corporate activities. Designed and developed a corporate newsroom to centralize curated news, communications, and relevant press articles for the brands. Designed the visual strategy and initial structure of a Shopify e-commerce portal, building the storefront layout and custom sections in Liquid.

4. Digital Sales Account Manager · HP Inc.

   Nov 2021 – Feb 2025

   Designed commercial and demand generation strategies for key retailers in Mexico and Peru, achieving quarterly sales increases of +21% in Mexico and +35% in Peru. Led commercial strategies with market share impact: +4% for HP Mexico and +6% for HP Peru. Supported online channel growth through omnichannel campaigns, commercial seasons, and coordination with internal teams and retailers. Collaborated with retailers on PDP, homepage, web format, and commercial communication optimization to strengthen visibility, shopping experience, and conversion.

5. Ecommerce Developer / Web Acquisition Specialist · Farmalisto Mexico

   Oct 2020 – Nov 2021

   Designed, implemented, and optimized web experiments focused on improving conversion in digital acquisition channels, combining data analysis, UX, and technical execution. Developed Shopify adjustments and optimizations using Liquid, HTML, CSS, and JavaScript to improve key pages, conversion journeys, and paid traffic efficiency. Executed A/B tests and experience improvements focused on maximizing commercial actions such as purchases, registrations, and lead generation. Led multichannel acquisition initiatives with monthly budgets above MXN $1M, connecting Paid Media, SEO, and CRO to improve business results. Contributed to a +22% increase in conversion through campaign optimization, web experience improvements, and digital channels.

6. SEM Strategist / Brand Manager · Estrasol / Grupo Megamex

   Jan 2017 – Oct 2020

   Managed digital campaigns focused on performance, positioning, and brand growth. Developed SEM, paid media, and digital communication strategies for acquisition, visibility, and demand generation.

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